More accurately, I could call this “what I didn’t think about”.Because, you put a lot of thought into naming a business, don’t you?I certainly did.I’d had an idea rumbling along of creating a book for people with advanced dementia. In May, I decided to get it done, and finished, in time for Dementia Action Week.At the …

Great collaborations can be one of the most useful thing in marketing, but how do you come up with them, find them, and actually make them work?The answer, like just about everything else in marketing, lies with your clients.Understanding what your clients truly want is at the heart of everything, and can help you think …

So, FB ads, eh? They’re either wildly successful, and the best way to get clients/sell things, or a money leech that will swipe your budget and give you nothing in return. Depends very much on who you talk to.Any time I see someone asking for advice on whether to spend on Facebook ads, I see …

How do you stand out, in a crowded marketplace?”Find a USP”, they say.”Tell everyone your why”.”Be authentic, and let people get to know the real you”.All of these can be great. But, they can also send small business owners scrabbling to think up what to say about themselves. And this can lead to ‘bare minimum …

If you want to get good at marketing, you need to shut up and listen. Not necessarily to me, although I do know some stuff but, who you really need to listen to, is your clients. Stop broadcasting, start listening. Because, they’re the key to absolutely everything you need to know. (If you haven’t got any …

First up, if you’ve no idea what I’m on about when I say ‘finding your why’, take a look at Simon Sinek’s inspirational video, here. (Actually, worth a look, even if you’re already familiar with it). Now, I’m a big fan of Simon Sinek, he talks absolute sense. However, I’m not a big fan of the concept …