Social media like a ghost town?
Know that you must post something, but when you finally think of what to say, you get...crickets.
Tumbleweed blowing through your Facebook group?
We've all been there. There's no need to stay there, though.
All you need to do is understand what you should be posting about.
Top Tip - it isn't you, or your business. Focus outward, on what your prospective clients are interested in, and you'll never run out of ideas again.
I know, I know, I make it sound so simple. Well, it is simple, but simple is not the same as easy. Every small business owner I speak with knows how to talk eloquently and passionately, with their clients and enquiries, if only given the chance (that pesky phone never rings, though, huh?).
The problem is that passion, that energy, isn't being conveyed on their website or their social media. Somehow, when small business owners engage in marketing activity, they also automatically engage in marketing speak.
If they're not talking in the kind of jargon no-one else actually uses, in real life, they're going all out on talking about how great they are, how great their business is, how great their product or service is, and it's all a bit dull and samey. And let's not get started on having a posting 'routine' that makes each Monday, Tuesday, Wednesday etc not only the same as the last, but also the same as every other business in your field.
It's time to do something different. It's time to understand your clients (I am willing to bet that, actually, you already do), and start speaking to them as if they are <gasp> people, and not an alien species you have no idea how to interact with.
It's time to get your business voice to match your voice, and your business words to match what your prospective clients want to hear about.
I can help you work out who you're talking to, and what you need to say to them. Together, we can create a content marketing strategy, that will keep you in ideas on what to post, for the long term.
Say goodbye to staring in frustration at a blank screen, and say hello to clients who have understood what you're about, and chosen you.
And it doesn't take long, either. And, if I can't help you, I will be perfectly upfront about it. (For instance, if you view prospective clients as 'wallets on legs', not individuals, we're not going to get along).
WHAT WOULD HELP YOU THE MOST, RIGHT NOW?
Getting to the heart of your marketing message?
So that you know what it is, and can convey it easily to your clients.
Taking a look at your website, to check it's not too wordy, not wordy enough, or just far too similar to everyone else's?
Creating a plan for your social media content, to keep yourself frustration-free and on track?
Book marketing consultancy, by the hour - no ongoing commitment, it's an 'as you need it' service.
For a free 30 minute consultation, to see if we're the right fit to work together, email me - anna@annacreatescontent.co.uk
Is it time to unlock your marketing message, so that you're never struggling for what to post again?
I can help you uncover the topics you need to rigorously stick to, to maintain a solid marketing message.
Far from being restrictive, this will help guide your content to always be on message, for you.
The Holy Grail, really, isn't it? Although, actually, it's much easier than you think.
Let's take the frustration out of marketing.